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Mercedes Mobile Kids
Project type
Road Safety Education & Awareness
Date
2019 - present
Location
Bengaluru
School Participation
50 Schools / Year
Student Participation
10,000+ students / Year
Road Safety Education & Awareness
Since 2019, Mercedes-Benz Mobile Kids has been actively promoting road safety awareness and education in Bengaluru through an experiential campaign focused on Government Schools. With the vision of nurturing responsible future citizens, this initiative places children at the heart of road safety learning and drove home the idea of ‘road safety is everyone’s responsibility’
Elements of the Program:
Trainer-Led Session
Employee engagement Session with students
Traffic Park visit
Traffic awareness road shows
School traffic infrastructure upgrades
Impact/Outcome:
Increased Knowledge & Awareness: Over 90% of participating children demonstrated improved understanding of basic road safety rules.
Behavioural and Habit Changes: Observational data indicated a 41% increase in use of high visibility clothing/bags among students post the activity.
Infrastructure Improvement: Traffic infrastructure around 25 schools were improved on an average every year as a part of the program.
Reduction in incidents near participating school: 27% decrease reported in student related traffic incidents around participating schools.
